Born and raised in Tirol - Laura started already very early working with textiles. After Shool she moved to Vienna to pursue a fashion degree become a master tailor. Since founding the label in 2023, the designer has developed an independent practice rooted in craftsmanship and a hands-on approach, with every piece designed and made entirely in-house.

Fashion has long been more than a profession, evolving into a lifelong passion and a commitment to creating garments with individuality and lasting value. Alongside a strong presence in Vienna, the label maintains close ties to Innsbruck, where regular pop-up stores and personal consultations create a direct connection with clients. Collections have also been presented at fashion shows, reflecting an ongoing dialogue between contemporary design and traditional craft.